EVALUATION QUESTION 1

Evaluation question 1

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Evaluation Question 2

Evaluation Question 2

Evaluation Question 3

Evaluation Question 4

Evaluation Question 5

Evaluation Question 6

Question 7

Evaluation Question 7 on Prezi

Evaluation Question 2 Draft

Question 2

Final Double Page Spread

Final Contents

Final Front Cover

DPS

Re-edited DPS

DPS

To do:

- Change the DPS image, get my model to come around again and do another shoot. Link it more to the Front Cover image
- Include more text on the contents page
- Change the text on the contents page
- Change the text on the DPS, also put it in to proper columns and make it cover white space
- Include page numbers
- Remove the 'Inside' on the front cover - On the DPS include some sort of branding (eg. instead of a Q for the question, put P for the name of the magazine)
- Change the title on the DPS and link it to the front cover
- Make the opening paragraph on the DPS bigger
- Remove certain bands on the front cover that don't link in with the genre of the magazine

Feedback

Put more content on the front cover
DPS background needs to be more exciting- adding a transparent image
More exciting font
Text doesn’t contrast well with background on contents page
Good language

Notes for evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
It includes the front page, contents and double page spread which most real magazines have. It includes a large picture on the front cover of an artist who the double page spread will be about. MY magazine has a name like every other real magazine. My contents page challenges the normal contents page as I have tried to be unconventional. I have not used any pictures of artists, and have kept it black and white so it's simple yet effective.2. How does your media product represent particular social groups?
The genre of music appeals to a social group which all have the same taste in music (psychedelic rock)
3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?
teens to late 20s would be the audience for my media porduct as the way the magazine is styled and the contents would most appeal to them.5. How did you attract/address your audience?
I used a plain background and a picture in the box on my front cover. I thought this was very unconventional and might attract and different audience. 6. What have you learnt about technologies from the process of constructing this product?
I have learnt that it isn't just using photoshop. You have to draft everything and get audience feedback as well as asking lots of different people their views.7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I feel i have learnt how to make the magazine look more like a real magazine, I feel i have gotten more confident at using photoshop to make a realistic magazine.

Final Drafts

After lots of different attempts on photoshop I have made my first drafts for the front cover, contents page and double page spread

Draft DPS

Not too sure on the photo. A bit boring considering her genre and style. Will need to meet up with the model again and experiment with costume hair and make up.

Draft Contents

I have created 2 contents pages. I can't decide which background I like best and will decide nearer the time.

Test shots

Had to re upload them but on to a new Flickr account as the previous one has all my photography on it and used up alot of space

DRAFT COVER

Draft Atricle so far

If the return of Aurora has taught us anything, it’s that comebacks can and will happen. She’s not the first artist to experience that slow and painful writing process and won’t be the last. As cocooned as she may have become in recent times, she still has enough self-awareness to realise that some reintroductions are needed. At the first night of her comeback gig at the HMV institute in Birmingham, she opens via the thrilling ‘Say No More’. The unmistakable beats rippled through the building and the crowd went crazy. A surging ‘Take It Back’ provides the evenings first dose of euphoria and even the usual finale ‘Spectacular’ is tossed in early doors, with nerves dispatched Aurora decides to reacquaint herself with her hometown crowd.   With funky synth melodies, this autumn the soloist will release the anticipated third album…

Q: Well, that was an experience wasn’t it?!
A: That was incredible! Definitely the best gig of my life, didn’t realise I had as many fans as that

Q: You certainly do. So Aurora, I’ve had a question that’s been on my mind for a while. Why is your name Aurora?
A: Well that’s not my birth name obviously, I wanted a stage name, something really different. I love space, I studied Astrophysics at Uni before my career in music started and my favourite thing about space are the Auroras so I just thought, why not?

Q: Ah, now I finally understand. You studied Astrophysics? That’s unusual, how did you get in to that?
A: I’ve always been a bit of a geek. At school physics was my favourite subject, I was never good at the maths bit so I couldn’t study Mechanics but my teacher suggested I start researching in to space and since then I’ve always been fascinated by it. I went to Uni in Lincoln to study it and had the best time there. It was there that I started showing people that I could sing. I did a lot of open mic nights at the pubs and bars around the town.

Q: Apart from this gig, what’s been your favourite gig ever?
A: Probably when I did a gig in Camden, everyone’s very strange down there.. I remember walking down one if the side streets as I did a some shopping there and before I know this guy is screaming my name and running up to me with a cat in his hands. Definitely one of the weirdest fan photos I have stopped to do ever. But apart from that the gig was really good fun, there was such a crazy atmosphere, pretty sure more than 50% of the crowd was high that night

Q: You recorded a few album tracks in your Brooklyn apartment. What’s the best part about working at home?
A: Well, one of the songs on the album is called ‘Why not?’ It started with just me and my Jack (her producer) just messing around, we never took it seriously as a song. But a few days later we ended up doing a live recording of it at like 3 in the morning when we’d had too much coffee and that’s what ended up being the main foundation for the song.

Q: How’s the album coming?
A: It’s mixed and mastered, I’ve spent a very long time getting the lyrics just right. Now I’m just working on presenting it to the world.

Q:  As a fan, how do you find new music?
A: I don’t really listen to new music, I’ve had the same 4000 and something songs on my iPod for years now. If I do hear about a new friend it’s usually one of my friends pushing it on to me to listen. A lot of times I just hear stuff in people’s cars, or in a bar or something and I’m like “What is this?” and then I go home and I look it up on the internet or something.

Q: I really like the illustrations that you did for your album artwork, and I also noticed that your lyrics are full of very visual images. Could talk about how the visual art that you do and the musical art are connected?
A: If I’m not playing music, I’m drawing. When I wake up first thing in the morning my throat sounds like it’s got cobwebs so I just sit there and draw. All day long. My throat doesn’t catch up with the rest of my body till mid afternoon so until then it’s just drawing or playing piano.

Q: You play the piano? Why don’t you include piano in to your songs?
A: Everyone asks me this! I just don’t think my voice and the piano go together. I like to keep them separate. I wouldn’t class my voice as being beautiful yet the music that the piano produces is beautiful. Piano should be left without vocals in my opinion.

DRAFT COVER

This is the draft cover for my magazine. I styled it on the first drawing that I did. The model used here is the model I will using on my final cover however her costume and make up will be different. The background will also be different. 

Model Profile

Persona Name: Aurora

Genre: Psychadellic Rock

Style: Leather mixed with lots of vibrant colours and feathers

Emilia Jinkinson will be the model for my magazine. In these pictures she look's quite folky but with the aid of costume and make up i will change her look by using bright and wacky makeup and very colourful and unique clothing. The male equivilant of her would be someone like Devendra Banhart. Devendra mixes the rock fashion sense but also wears bright floral clothes and geometric shapes like MGMT. On the picture of him on the left he is wearing very Rock kind of clothing. Black leather and skinny jeans. So i will mix the shirt he is wearing on the right, with the jacket he is wearing on the left to create the look I'm going for. Her female equivalant would be LadyHawke.

Media Questions

Second Draft

First Draft

Altered Pitch

Pitch

After watching lot's of different videos on YouTube, they've made me change my mind about what genre of music to style my front cover on.
Watching videos such as Time To Pretend by MGMT and Two Doors Down by Mystery Jets, I think I will go for the more psychedelic approach

I think they look more fun and edgy and would be different compared to the normal rock magazine. However, as I do like the rock look there may still be some aspects of it such as leather jackets and the whole rock attitude shown in this

Contents, front cover & double page spread

This contents page is quite minimalistic but works because as well as simple it makes it look classy and sophisticated. It's not completely black and white, the photo has a tint of warmth to it. Instead of being like a convential contents page, it's not in blocks, the writing is layered on top of the background photo as well as the masthead. The masthead is red and white which stands out from the background which makes it more catchy and the readers eyes would be more drawn to it. The font is very simple and rounded which makes it easy for the eye and nice to read. This contents page is very soft which is very different compared to 'normal' contents pages as they jump out at you and try draw your attention to everything. The quote in the top right hand corner is effective as its sperated away from everything else, this draws the readers attention to it as because the page is very simple it's something different in the corner that catches your eye.

This double page spread of John & Yoko is in black and white, and very soft tones are used to create a softer image which isn't as striking because the article is about how they met so it may possibly be romantic. However to catch the eye of the reader a striking large red font is used to grab the eye. It contrasts with the black and white background to really make it jump out.

The photo in the front cover is in sepia which is quite a simple and natural colour, it's not too coloured but it's not bleak and black and white. All the different colours for the like for the Masthead and the subheadings adds something to the sepia background. Also, with it being sepia, it coincides with album artwork and various Smiths articles to ensure their image remains consistently throughout their era.

In my bedroom I have a picture of Morrissey on my wall which is very much similar to this.

As you can see, the same style and tones have been used. This is so that any fan of The Smiths will recognise this and it carries on the image which they carry.

Clothing and Publishing

My brother bought this top for himself yesterday and today I saw him wearing it. It got me thinking about the magazine cover and whether I could use clothing like this for the models in mine. Also the picture on the tee reminds me slightly of the MGMT album Oracular Spectacular and I really like the style on that and could incorporate it in to my cover.

The publisher for my magazine will be IPC Media. This is because they publish the magazine NME which is what my magazine is similar too. 

Contents, double page spread & front cover

This contents page is very effective as it uses the black white and red colour scheme. The band index on the left hand side of the contents page is red, with black text highlighted in white. I think the higlighting idea is really good as it draws your attention to that side of the page as it is layering colours on top of one another. also on the right hand side of the page the subheadings are white text hightlighted with black. This is effective as if it wasn't highlighted then the text wouldn't be visible as it would blend in with the white background. The band index is also a very good idea as if people purchase the magazine just to read an article on their favourite band, they can easily see what page the article is on therefore making the magazine very practical. The Masthead is in a very simple bold font and fits in with the red black and white colour scheme. The underlining in the same font is also very effective as inside the line is the date of the issue of that certain magazine.

This front cover of Oz magazine is very unusual and unique. The Masthead is very large and takes up 1/3 of the page. This makes it even less possible for anyone to miss the magazine and as it is so big and also bold, it makes it very striking. Also, the Masthead is 3D, it's got a sketched look. This is quite artistic and could attract a variety of people just by having an arty title. The picture of the mouth underneath could also intice the reader as it's very unusual yet again to see something like this on the front of a magazine. It makes the mast head look like it is a part of the picture when it's not, it's just strategically placed to make it look like it is.

The way the text starts large and gradually decreases is also quite different but very effective. the reader is grabbed by the large words and then carries on reader as the words get smaller. The language used is also quite technical 'theological striptease' isn't something you'd read on a day to day magazine.

This double page spread has a quote which takes up about 2/3rds of the page. This means that when flicking through the magazine and you come across this page, because the writing is so big it's almost impossible to miss. Also because the text is white but has been highlighted with black, it makes it much more striking and almost jump out of the page. The fact that it's a quote will also make people want to read it more as because it's quite a bold statement, the fact that it's come from her mouth with make the reader think that she says a lot more like that in the interview/article.

The plain background also makes her stand out more as there's nothign to distract you so that you focus more on the picture of her. This page uses the black white andred colour scheme as she is dressed in a red shirt.

Targets& Audience Profiles

By the end of this week I aim to:

• finish analysing 3 contents pages
• finish analysing 3 front covers
• finish analysing 3 double page spreads
• create my 25 word pitch

I will pick out lots of different points for each one to make it very detailed

AUDIENCE PROFILE

Name: Jess Pardoe
Age: 18
Favourite bands: Arctic Monkeys, Nirvana, The Strokes
Favourite films: 500 days of summer, Donnie Darko
Favourite Actress: Zooey Deschanel
Favourite magazine: NME
After looking at my draft I asked her if she would be interested in buying my magazine and this is what she said: 'Definitely, it has all the bands that I'm in too so straight away I would be interested.'

Name : Charli Tait

Age: 17

Favourite bands: Radiohead, Bon Iver, The Beatles

Favourite films: 500 days of summer, Ghost

Favourite actress: Zooey Deschanel

Favourite magazine:  Cosmo

After looking at my draft I asked her if she would be interested in buying my magazine and this is what she said: 'Yeah it looks really good, interested in the bands but maybe put more fashion stuff in there.'

Contents, double page spread & front cover

I really like the contents page for this issue of NME Magazine. The bold Masthead centred in a simple font is really effective as it grabs the readers attention and draws it to the contents page.
The pictures with captions underneath is a really good idea as it's very unusual compared to what a 'normal' contents page looks like. The big black and white picture in the middle surounded by smaller pictures in colour works effectively as it gives your eyes lots of different colours to work with. Attention is realy drawn to the big black and white picture in the middle because it's the biggest article in the issue.
Also, words pull the reader in. For example, 'The 20 sets that shook the Glastonbury festival' using the word shook creates a large impact in the readers mind and will draw them in to read the magazine as powerful words are used.

On this article in NME, i like the way the smaller pictures have been surrounded by a white border. I like this because it means they don't fade in to the larger picture which they have been placed on top of. I like the font that they used for The Strokes, it's simple yet effective and bold and attracts attention.

This magazine front cover is very effective as is uses certain words to pull in and intice the reader to purchase the magazine. 'Nirvana Unseen' is very effective as Nirvana fans will buy the magazine to read the unseen text and images and they want to know everything about the band. The 'godlike genius' is very effective as it's comparing The Cure practically to God. The lighting used in the picture of him also makes him seen like God, the light from behind really lights up his hair and head creating almost a halo and this fits in with what they described him as in the text.

The front cover contains the names of17 different bands, this shows the diversity of the magazine and all the different kinds of bands you would expect to see and read about in the magazine. This creates more readers as fans of all the different bands will be more willing to buy the magazine as it contains articles on their favourite bands.

AS Media Foundation portfolio G321 Schedule 2012

Album covers

The Strokes single album covers don't have people modelling, but the colours used really grab my attention. On the Juicebox artwork, the bold lines and red and white colours pop out and for the Last Nite artwork, again the same similar colours are used








I also really like The Cure, and their Greatest Hits album artwork has inspired me. It looks like its been edited to give it a fish eye effect. The stars dangling down from the ceiling give it an edgy look and is quite orignial. The hands cover the face of the model and the colours are quite dark.

Artists/Bands/Fashion

Artists/Bands
my spare time I like to do my own projects and as inspriation I decided to re-create album artwork from Artists and Bands that I really like

Alex Turner
The original is on the right, I tried to re create it so that it looked as similar as possible to the original
This is the Submarine EP by Alex Turner. It's one of my favourite albums and he is one of my favourite artists. As well as rock music I also like it when it's a bit softer and this album is perfect for that. I like relaxing to this album as the lyrics are really clever and it's not too heavey

Julian Casablancas

Julian Casablancas is the lead singer from The Strokes which are my favourite band. He did an album called Phrazes For The Young and is alternative rock. As well as being quite heavy it also has softer tracks on it. I enjoy Julian Casablancas because he's very original. Sometimes I think bands sound similar to other bands but with Julian I've not heard anyone like him before, which is why I like him so much. the tracks on the album are very vaired, some are quite fast tracks and some are slower with personal lyrics. I like casablancas because he branched away for The Strokes for a year and made his own album which some other members of the band also did. But out of all of them (Nickle Eye, Little Joy & Julian Casablancas) I enjoy his the most.

The Strokes are my favourite band. I love them because i feel like the give an edge to rock music, they've changed it and rock isn't just rock anymore there are more twists to it. For example their newest album Angles isn't necessarily 'proper' rock but it still has features of rock in it. My favourite album of theres is First Impressions Of Earth which holds some of their heaviest songs such as Juicebox and Heart In A Cage. The fact that I've pretty much grown up with them makes me like them even more also as they used to be my brothers favourite band. I really like their laid back attitude which comes across in interviews, especially with lead vocalist Julian Casablancas. In their short movie about their life on tour In Transit, you can also see on that they they don't really care about anything but music which is what I love and I'd what to incorporate that in to my magazine.

As well as newer bands I also really enjoy listening to older bands and artists such as The Beatles, The Smiths and David Bowie. I love The Beatles because as well as their music, I like reading in to their backgrounds and watching documentaries about them. I especially liked the conspiracy about Paul McCartney being dead and read page after page about the clues leading to it. I like The Smiths because I feel like their music is relaxing and easy to listen too, and I also like Morrissey and still listen to him too. I like David Bowie because he's so weird, his music is very different and his voice is very striking.

Fashion

Julian Casablancas portrays my favourite music fashion sense. The classic rock leather jacket with studs is edgy and stereotyped with rock. But i really like the different coloured feathers he has in his hair, which is very different. Also, he sometimes dyes parts of his hair red and blue as well as wearing very brightly coloured skinny jeans. I think he gives the impression that he doesn't care what he wears or thinks which is what draws me to liking his image.
I think I will be able to show this style on my magazine cover it's it's quite simple and not too hard to do.

I love the style that MGMT show. It's very unusual but striking and I think it gives off a really good effect. The setting is unrealistic for me however as I wont be bale to shoot my magazine cover on a beach as there are none near me. However the colthing is realistic if unusual, and also the face paint is practical as lots of places sell face paint.







Julian Casablancas' father John Casablancas influenced the bands fashion sense and style as he worked in the line of fashion for Elite Model Management

From the photo's you can see where the band took their style from. It's quite simple and minimalistic but has a striking impact as it's quite clearly 'rock and roll'. The leather jackets and simple white shirts give it the class rock look.

Also, The Strokes took inspiration from Elvis' '68 comeback special. When they performed their track Take It Or Leave It live at the $2 concert you can directly see that their backdrop is the same as Elvis' was. Also, Julian and Elvis are wearing similar suits just in different colours.